How to Choose a Business Name to Incorporate into Your Logo Design

Note: Special thanks to Alecia Rother for contributing this enticing article.

Logos are the first part of a business that people notice. They’re also the one aspect that people remember. Creating a successful business depends on an effective and memorable logo design but your logo’s impact is based on your business name.

We’re going to help you select a business name that makes designing your logo a lot easier. It’s a simple process that takes some work and creativity. But it’s worth it—don’t you want your business to be remembered?

Keep It Simple

RGB (red, green, and blue) refers to the color system used for displaying

Some of the world’s most popular brand names only consist of a single word, such as:

  • Google
  • Amazon
  • Apple

Short business names are easy to remember and they also make it simpler to make an eye catching logo design. This gives your brand more recognizable value.

As a small business, it might be difficult to reduce your business name to a single word because it’s more effective to include the name of your product or service in the name. Extending your business name by one or two words can still have an impact and you’ll be able to design a powerful and memorable logo.

It Must Capture Your Brand

Every brand has a voice which means it has a certain image it wants to portray. This can range from a variety of factors. You might want your business to appear more:

  • Sophisticated
  • Environmentally friendly
  • Feminine or masculine

The options are endless but selecting the right identity for your brand is imperative when coming up with a business name. This is because the same ideas reflected by your business name need to be incorporated into your logo. Your target market will be influenced by the values they recognize.

Make It Bold

Identifiable logos are the result of creative business names. You want your name to stand out from the crowd especially if you’re competing in saturated markets. This is why selecting one takes a lot of time. It must be as original and quirky as possible.

In order to find the right hard hitting name, you’ll need to spend hours brainstorming ideas first. The name you decide on must be catchy as well as easy to spell and pronounce. A thriving business is a memorable one.

It’s All About the Design

Your business name alone is ineffective. It goes hand in hand with your logo in order to become recognizable. When you select your business name, you need to consider how well it will work as a symbol. People will immediately begin making assumptions about your business based on how they react to your logo.

Final Thoughts

How many times have you seen that Apple symbol on the back of a laptop or phone and immediately knew what business it belongs to? Apples have nothing to do with technology but the combination of a creative name and an effective logo has made it one of the most recognizable brands in the world.

That’s what your goal should be. To select a name that pairs well with a logo so that it’s your business people think of when they’re looking for your product. What your business symbolizes is as important as what it sells. Are you ready to begin?

Author Bio

Alicia Rother is a freelance content strategist who works with small businesses and startups to boost their brand reach through creative content design and write-ups. Her area of expertise includes digital marketing, infographics, branding, and SEO. For service inquiries you can connect with her here.